Monday, October 16, 2023

Resparking Creativity by Fatemah Mirza & Sumayyah Rafiq Haider

 It's a blog tour and there are prizes to be won. Check out Resparking Creativity by Fatemah Mirza & Sumayyah Rafiq Haider. You'll want to keep reading because there are prizes to be won. Like? 
The authors will award a $10 Amazon gift card to a randomly drawn winner. How cool is that? Want more chances to win? Then follow the tour. You can do that here: 


by Fatemah Mirza & Sumayyah Rafiq Haider

Accelerate your marketing career by learning concrete strategies to reignite your creative spark and build a compelling case for your promotion to director. From creating a standout project portfolio to evaluating your skills to salary negotiation, networking, and interviewing best practices, this book equips ambitious marketing professionals with the tools necessary for long-term success.

What's your favorite part of the book and why?

My favorite part of Resparking Creativity is the salary negotiation section. It’s in the second half of the book and it’s the one part of the book I’m most excited for readers to get through. It’s all about how you get through the salary negotiation process in such a way that, the positive impression you’ve made in the interviewing process, carries forward so that you can negotiate a good final offer.

In the entire job search process, salary negotiation is something people hold a lot of preconceived notions and misunderstandings about. And there’s a lot of fear involved as well. When we talk about the job search, so much of the discussion centers around what kind of resume to make and how to interview well. They are very important, don’t get me wrong. But we need to also talk about how to negotiate for your total compensation package in such a way that you’re still advocating for yourself and you finalize a deal that both you and the company are happy with.

That’s something I do in my book. I talk about the kind of research you should do, how to navigate these conversations, and how to decide a fair counteroffer. It’s a step-by-step guide that shines light on the process. And this includes templates and scripts that people can use to navigate these conversations, a checklist they can use to ensure they’re hitting the mark, and common mistakes they need to avoid.

I have tried to demystify it and help professionals continue making a strong impression on the employer as they move to that point of the hiring process.

Now for an excerpt: 

As a marketing leader, you also play a vital role in elevating the standard of living. Thanks to government regulations, marketers cannot make false or misleading claims. This means that you help consumers make informed decisions on the basis of marketing. They can be made aware of major changes in ownership or products, what new features are being developed, and which brands to trust. This comes together to create brand value and loyalty towards trusted companies.

At a company level, organizations cannot survive without marketing. You cannot establish a business and expect people to find you. There is simply too much competition and information bombarding society. For businesses to survive and thrive, they have to develop effective marketing strategies. And for this, they need experienced professionals like you with highly creative mindsets.

But it is difficult to contribute in this way to an organization or society if you feel burned out, uncreative, or feel an inability to work at your full potential.

If you feel the same way then this book is for you.

I’m going to show you how to be at the forefront of driving demand, understanding consumer needs, and providing critical contributions to your career growth. And to get there, this book is going to help you address:

• Being underpaid

• Being dictated to

• Burn out

• Intellectual disengagement

• Uncertainty about what steps to take

                                   About the authors:  

Fatemah Mirza is a Certified Resume Master and a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She’s been helping job seekers since 2010 when she founded CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.

Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.

Amazon Author Page:
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Goddess Fish Promotions said...

Thank you for hosting today.

Marcy Meyer said...

Sounds like an informative read. I like the cover.

traciem said...

What are the essential characteristics of a hero you can root for?